Magazine Sales Continue Downward Trend
Newsstand sales of magazines decreased 9.2 percent in the first half of 2011. What do you think?
“Newsstands only use magazines as a loss leader to bolster sales of precious gum.”
Theiry Reis –
“That doesn't necessarily mean readership is down. In fact, a single copy of People is read by an average of 228 nail-salon customers.”
Hal Stamets –
“Publishers need to tailor their products to a younger audience—for example, by misspelling words, omitting or abusing punctuation, and keeping articles to a manageable 140-character length.”
Ella Reichert –