MillerCoors Quietly Kills Zima

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American Voices

MillerCoors Quietly Kills Zima

October 28, 2008 | ISSUE 44•44

MillerCoors LLC has discontinued its clear malt beverage Zima, saying that the last of the existing inventory would be in stores until December. What do you think?

But, I won a lifetime supply of Zima on Singled Out! What about me?

Alex Rutherford
Restaurateur
This is a day I've been dreading—the death of the clear-product trend. Yes, we believed in transparent things back in the '90s. Deodorant, liquid soap, why even Pepsi for a spell. It was fresh, new. I don't expect you youngsters to understand.

Betsy Toomey
Cashier
What better way to bid Zima farewell than with a tall, refreshing glass of.... Yech! What the hell do they put in this stuff?!

William Sprerino
Dental Hygenist

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