HICKORY, NC— Inviting her family to dig in to dinner Monday, Donna Furness, 41, referred to the meal by its full, trademarked name. "Who's ready for some Bisquick Impossibly Easy Cheeseburger Pie™?" asked Furness while serving her loved ones the hamburger pie, made from a recipe on the side of a Bisquick box. "Just be sure to save room for dessert: We're having Smuckers Quick 'N' Nutty Jam Gems™."