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Sports News in Brief

NASCAR's Drive For Diversity Program Successfully Hidden From Fans

April 12, 2010 | ISSUE 46•14

GREENVILLE, SC—NASCAR continued to sucessfully hide its Drive for Diversity minority-involvement program from fans last week by very quietly congratulating driver Darrell Wallace, Jr. on becoming the first African-American to win a K&N Pro Series East race, an achievement that threatened unwanted publicity for the program. "Congratulations to Darren [sic] on his win in the thankfully obscure Kevin Whitaker Chevrolet 150, and we wish him good luck in his future," said a NASCAR public relations official, who asked not to be named as he struggled to prevent Wallace from taking off his full-face helmet. "On behalf of a, uh, certain stock-car racing organization, the name of which escapes me at the moment, I'd like to present you with this check for $5,000 in exchange for not doing any interviews. Your amazing achievement is proof that the Drive for [unintelligible] program is working, unfortunately." Since the program began in 2004, it's become known to less than 5 percent of fans and has sent exactly zero drivers to the top-tier Sprint Cup Series.

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