WASHINGTON, DC—Anti-drug crusaders and concerned parents nationwide are expressing deep gratitude to Rico The Rad Rhino, a rapping cartoon spokesbeast who ended the nation's teen drug problem with a televised PSA Saturday. "When somebody passes some drugs my way, I'm playin' it cool and sayin', 'No way, José!'" Rico told America's youth in a 30-second spot that aired at 10 a.m. EST during NBC's Saved By The Bell. By that afternoon, the percentage of U.S. teenagers who described themselves as "periodic to regular" drug users fell from 47 to 0. "This whimsical costumed spokesbeast, with his backwards baseball cap and firm grasp of teen slang, has singlehandedly convinced America's youth that drugs are for major turkeys, or, in the case of dope, dopes," said Beth Healy, director of Project Say No, the nonprofit organization that produced the spot. "He has succeeded in sending the message that abstinence from illegal drugs is way awesome." Rico next plans to tour America's prisons on an anti-homicide campaign.
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