Negative Advertising More Frequent In 2012 Primary
According to the ad-tracking firm Kantar Media/CMAG, the percentage of Republican primary attack ads increased from 6 percent in 2008 to 50 percent in 2012. What do you think?
“This is great news for the grim voiceover industry.”
Jennifer Mangrum –
Carbon Setter“That’s because the nice ads featuring their candidate smiling and happy are much more terrifying.”
John Knight –
Systems Analyst“It’s really gotten out of control. What was so wrong with the occasional spurious allusion to an opponent’s illegitimate black baby?”
Joseph Reynolds –
Unemployed



11

