Negative Advertising More Frequent In 2012 Primary

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American Voices

Negative Advertising More Frequent In 2012 Primary

February 22, 2012 | ISSUE 48•08

According to the ad-tracking firm Kantar Media/CMAG, the percentage of Republican primary attack ads increased from 6 percent in 2008 to 50 percent in 2012. What do you think?

This is great news for the grim voiceover industry.

Jennifer Mangrum
Carbon Setter
That’s because the nice ads featuring their candidate smiling and happy are much more terrifying.

John Knight
Systems Analyst
It’s really gotten out of control. What was so wrong with the occasional spurious allusion to an opponent’s illegitimate black baby?

Joseph Reynolds
Unemployed

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