Netflix Starts Qwikster

American VoicesEconomy ISSUE 47•38 Sep 21, 2011

In an attempt to rebound from the public relations disaster of the company's poorly-rolled-out price increases, Netflix announced that its newly separate DVD service would be rebranded Qwikster. What do you think?

  • “I can't explain it, but somehow this pointless name change has made me forget all about them doubling my subscription costs.”

    Bonnie Wharton –
    Systems Analyst

  • “Why Qwikster? Why not Streamster, or Bustaview? At least those names make sense.”

    Tom Broadhurst –
    Battery Loader

  • “No! Don't fall for it! Qwikster is really Netflix, you guys!”

    Chad Northcliffe –
    Reverser