Nike's Million-Dollar Babies

American Voicesbusiness ISSUE 39•21 Jun 4, 2003

After signing high-school basketball star LeBron James to a $90 million ad deal, Nike signed a 13-year-old soccer phenom to a $1 million pact. What do you think?

  • “I don't see what the problem is. I mean, we're talking about kids who are good at sports.”

    Melanie Schaum –
    Homemaker

  • “If that's what Nike has to do to make people finally pay attention to them, that's what they have to do.”

    Donna Geary –
    Graduate Student

  • “Does this $90 million mean LeBron won't go to college? His education should really come first.”

    Arthur Robles –
    Office Manager

  • “Nike may see LeBron James as the heir to Michael Jordan, but it remains to be seen whether he has MJ's wooden charm.”

    Paul Pearsall –
    Attorney

  • “This is no surprise. Nike has a rich tradition of employing minors.”

    Chris Vinson –
    Systems Analyst

  • “They're giving $90 million to a high-school student? Excuse me, I have to spit up my last three meals.”

    Tom Nashua –
    Landscaper

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