Nike's Million-Dollar Babies
0After signing high-school basketball star LeBron James to a $90 million ad deal, Nike signed a 13-year-old soccer phenom to a $1 million pact. What do you think?
“I don't see what the problem is. I mean, we're talking about kids who are good at sports.”
Melanie Schaum –
Homemaker“If that's what Nike has to do to make people finally pay attention to them, that's what they have to do.”
Donna Geary –
Graduate Student“Does this $90 million mean LeBron won't go to college? His education should really come first.”
Arthur Robles –
Office Manager“Nike may see LeBron James as the heir to Michael Jordan, but it remains to be seen whether he has MJ's wooden charm.”
Paul Pearsall –
Attorney“This is no surprise. Nike has a rich tradition of employing minors.”
Chris Vinson –
Systems Analyst“They're giving $90 million to a high-school student? Excuse me, I have to spit up my last three meals.”
Tom Nashua –
Landscaper
