American Voices

Nike's Million-Dollar Babies

June 4, 2003 | ISSUE 39•21

After signing high-school basketball star LeBron James to a $90 million ad deal, Nike signed a 13-year-old soccer phenom to a $1 million pact. What do you think?

  • I don't see what the problem is. I mean, we're talking about kids who are good at sports.

    Melanie Schaum
    Homemaker

  • If that's what Nike has to do to make people finally pay attention to them, that's what they have to do.

    Donna Geary
    Graduate Student

  • Does this $90 million mean LeBron won't go to college? His education should really come first.

    Arthur Robles
    Office Manager

  • Nike may see LeBron James as the heir to Michael Jordan, but it remains to be seen whether he has MJ's wooden charm.

    Paul Pearsall
    Attorney

  • This is no surprise. Nike has a rich tradition of employing minors.

    Chris Vinson
    Systems Analyst

  • They're giving $90 million to a high-school student? Excuse me, I have to spit up my last three meals.

    Tom Nashua
    Landscaper

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