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Sports News in Brief

Peyton Manning Overjoyed His Commercials Will Finally Appear In Super Bowl

February 1, 2007 | ISSUE 43•05

INDIANAPOLIS—Colts quarterback Peyton Manning took a moment during Super Bowl Media Day Tuesday to acknowledge his "deep, abiding joy and pride" that, after many years of attempting to make his presence felt on advertising's biggest stage, his commercials would finally be coming to the Super Bowl. "There's no greater honor for a major player in the endorsement game than to get to the Super Bowl," said Manning, a three-time AdWeek MVP who is attempting to prove once and for all that he can land the big campaign. "My dad was a great pitchman, but he never got here. People said I would never get here. But on Super Bowl Sunday, Sprint, DirecTV, MasterCard, Sony and I plan to prove them all wrong. I guarantee it." Manning will also be playing quarterback for the Colts during the game, although he is not expected to be televised nearly as much in that capacity.

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