BOSTON—According to a report released Monday by the McLuhan Institute For Media Studies, the adjectives "tony" and "snarky" are used exclusively by the media and have not occurred in person-to-person conversation in 36 years. "It is our finding that the most recent occurrence of 'tony' in a non-media context was during a conversation between two socialites at a 1963 New Year's Eve party at New York's Ritz-Carlton Hotel," the report read. "As for 'snarky,' to the best of our knowledge, the word has never been used by a non-media source." The adjectives join "glitterati," "gal pal" and "posh digs" in the pantheon of words and terms existing exclusively in the media.