BASEL, SWITZERLAND—In what it is touting as "a fun, delicious new way to combat Attention Deficit and Hyperactivity Disorder," Ritalin manufacturer Novartis unveiled Ritalin Gummis Monday. "Good news, parents: Controlling your kids' wandering attention spans and erratic, impulsive behavior just got yummier," said Novartis director of product development Charles Bentley. "Available in five fruity flavors, Ritalin Gummis will soon be available at pharmacies and Brach's Pick-A-Mix displays everywhere." If the product is successful, Novartis rival Eli Lilly said it will likely move forward with a tart, sugary antidepressant tentatively dubbed "Paxil Stix."