SMYRNA, TN—A well-known brand of alcohol proved worthy of its name Sunday as a bottle of Southern Comfort comforted Southerner Melvin Shifflett, providing him with a warm sense of well-being as he retreated into the soothing glow of intoxication. "I am definitely comforted right now," the 34-year-old Shifflett said. "The high alcohol content of this whiskey, not to mention its pleasant cherry flavor, has made me forget all about the pain of my recent divorce and mounting credit-card debt."