Study: 80 Percent Of Super Bowl Ads Don't Boost Sales

American VoicesOpinion ISSUE 50•01 Jan 9, 2014

A new study by advertising research firm Communicus found that 4 in 5 commercials that air during the Super Bowl don't increase sales of the product, an outcome researchers attribute in part to advertisers focusing more on telling a story than promoting a brand. What do you think?

  • “Thank goodness all other television ads are still super effective.”

    Jodie Campbell –
    SAT Proctor

  • “I know, it's like what is this guy driving a Mercedes with Kate Upton trying to even say?”

    Richard Schlegel –
    Hot Press Operator

  • “Since when did commercials become all about selling things?”

    Alex Candelaria –
    Claims Adjuster