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Style Replaces Substance

February 12, 1997 | ISSUE 31•05

In a change years in the making, style officially replaced substance Monday, tipping artistic balance of power from deep, meaningful expression to glossy, superficial artifice. "Form has finally assumed its rightful place as the driving force in the creative process," said Harv Nevitt of Style magazine. "No more time will be wasted on genuinely substantive content." Style is expected to reign supreme over substance until style itself becomes substance, when it will be replaced by an even more vacant form of style.

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