Video Games To Have Ads

American Voices

Video Games To Have Ads

September 4, 2006 | ISSUE 43•28 ISSUE 42•52 ISSUE 42•35

EA Games, makers of the popular Madden football-video-game franchise, just signed a deal with Microsoft's ad-placement arm to incorporate real-time spots in their titles. What do you think?

It was only a matter of time before playing sports video-games sucked in all the same ways as being at the event or watching it on TV.

Blain Powell
Proofreader
Well, of course advertisers are welcome to make offers, but they should know my virtual athletes' endorsements don't come cheap.

Karen Thiede
Systems Analyst
Finally, a game that can simulate the thrill of watching televised-sporting-event ads.

Fletcher Dowling
Exterminator

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