Video Games To Have Ads

American Voices • video games • advertising • ISSUE 43•28 ISSUE 42•52 ISSUE 42•35 • Sep 4, 2006

EA Games, makers of the popular Madden football-video-game franchise, just signed a deal with Microsoft's ad-placement arm to incorporate real-time spots in their titles. What do you think?

“It was only a matter of time before playing sports video-games sucked in all the same ways as being at the event or watching it on TV.”
Blain Powell –
Proofreader
“Well, of course advertisers are welcome to make offers, but they should know my virtual athletes' endorsements don't come cheap.”
Karen Thiede –
Systems Analyst
“Finally, a game that can simulate the thrill of watching televised-sporting-event ads.”
Fletcher Dowling –
Exterminator

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