Will.i.am Named Creative Director Of Intel

Computer-chip manufacturer Intel named Black Eyed Peas bandleader Will.i.am its director of creative innovation, signing him to a multiyear contract. What do you think?

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  “He's out of his depth. When you think 'microprocessor design,' you think 'Fergie.'" ”

  Alex Watts-Russell –
  Unemployed

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  “I'm not sure how much of a challenge this presents to China's supercomputing dominance." ”

  Beth Fryer –
  Surveyor

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  “If Will.i.am truly had any business acumen, he would become creative director of Birds Eye frozen foods instead. This would make more sense because people already associate him with peas. That’s just good branding. Understand?"”

  Tyler Sharp –
  Marketing Consultant