LAUSANNE, SWITZERLAND—As the Olympic bribery scandal widens, a stunned world is expressing disbelief over the notion that the Olympics have been tainted by big money. "To think that these IOC officials were exploiting the world's greatest amateur sporting event to make a buck—it's shocking," Phoenix resident Jill Petruso said. "The purity of the Olympics has been forever tarnished by greed and profiteering." In addition to receiving more than $500,000 in bribes from Salt Lake City officials, the IOC is believed to have accepted $450 million from Coca-Cola in exchange for special favors and privileges during the 1996 Atlanta Games.