How Movies Receive Their Ratings

Many Americans use the MPAA’s formalized rating system as a guide for which films to see. The Onion provides a step-by-step view into how these ratings are chosen:

‘Winnie-The-Pooh’ Turns 90

Winnie-The-Pooh, the A.A. Milne series featuring a stuffed bear and his toy animal friends, debuted 90 years ago this week. Here are some milestones from the franchise’s nearly century-long run:

50 Years Of ‘Star Trek’

Star Trek, the science-fiction show about the crew of the starship Enterprise, premiered 50 years ago today on NBC, spawning a cult following and decades of spin-offs. Here are some milestones from the franchise’s 50-year history

How Big-Budget Movies Flop

Despite the recent box-office failures of Exodus, Ben-Hur, and Gods Of Egypt, studios continue to fund big-budget movies they hope will achieve blockbuster success. The Onion provides a step-by-step breakdown of how one of these movies becomes a flop:

Your Horoscopes — Week Of August 30, 2016

ARIES: Sometimes in life, you just need to stop whatever it is you’re doing and take a step back. Actually, maybe it’s two steps back. Yeah, that’s good. Keep going. The stars will let you know when you’re far enough.

‘Rugrats’ Turns 25

This August marks the 25th anniversary of the premiere of Rugrats, the beloved Nickelodeon cartoon about intrepid baby Tommy Pickles and his group of toddler friends. Here are some milestones from the show’s nine-season run

Your Horoscopes — Week Of August 9, 2016

ARIES: Your life’s story will soon play out in front of movie theater audiences across the country, though it’ll only last about 30 seconds and advertise free soft drink refills in the main lobby.

Director Has Clear Vision Of How Studio Will Destroy Movie

LOS ANGELES—Saying he can already picture exactly what the finished cut will look like on the big screen, Hollywood film director Paul Stanton told reporters Wednesday he has a clear vision of how studio executives will totally destroy his upcoming movie.

Your Horoscopes — Week Of June 14, 2016

ARIES: Once the laughter dies down, the party favors are put away, and the monkeys led back inside their cages, you’ll finally be given a chance to explain your side of the story.

Lost Jack London Manuscript, ‘The Doggy,’ Found

RYE, NY—Workers inventorying the estate of a recently deceased Westchester County art dealer earlier this month reportedly stumbled upon a draft of a previously unknown Jack London novel titled The Doggy, and the work is already being hailed by many within the literary world as a masterpiece.

Guide To The Characters Of ‘The Force Awakens’

The highly anticipated seventh episode in the ‘Star Wars’ series, ‘The Force Awakens,’ which will be released December 18, will feature several returning characters as well as a host of new ones. Here is a guide to the characters of ‘Star Wars: The Force Awakens.’

Robert De Niro Stunned To Learn Of Man Who Can Quote ‘Goodfellas’

‘Bring Him To Me,’ Actor Demands

NEW YORK—Immediately halting production on his latest project after hearing of the incredible talent, legendary actor Robert De Niro was reportedly stunned to learn Wednesday that Bayonne, NJ resident Eric Sullivan, 33, can quote the critically acclaimed 1990 Martin Scorsese film Goodfellas at length.

Timeline Of The James Bond Series

This week marks the release of the 24th film in the James Bond franchise, Spectre, featuring Daniel Craig in his fourth appearance as the British secret agent. Here are some notable moments from the film series’s 53-year history
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You Haven’t Seen ‘Frances Ha’ Until You’ve Seen It In IMAX

As a director, I have always strived to present my work to the audience in such a way that it accurately reflects my artistic vision in its purest form, so that what is displayed on the screen is as close as possible to my original conception of the film. This has never been more true than for my most recent project, Frances Ha, a lively paean to youth and dreams, and one which absolutely must be viewed in the film format that it was intended to be viewed in, which of course is IMAX.

I mean, when you’re making a wry, naturalistic movie about a vivacious but immature twentysomething trying to find her way as a dancer in New York City, you really have no choice but to just go for it and shoot it in bold, high-resolution 70mm IMAX film stock.

In fact, that’s actually what I said to myself when I was writing it: “This is going to be my IMAX movie.” So I just went all out when I was writing it, tailoring every character and scene for maximum impact on a six-story IMAX screen in a 601-person amphitheater. The studio was reluctant initially—IMAX isn’t cheap, after all. But I told them, “Look, trust me here. Frances Ha is going to be one of the most exhilarating IMAX experiences ever created.” Luckily, they put their faith in me.

And the effect, to be honest, is simply stunning. Through the magic of IMAX, every social faux pas, every quiet epiphany, every dinner party, and every awkward conversational exchange practically jumps off the screen. You feel as though you can almost reach out and touch the glass of white wine that a character is drinking. Simply put, no celluloid version of Frances Ha could provide the same visceral impact as witnessing a 30-foot-tall Greta Gerwig towering above the audience as she negotiates her relationship with her best friend or tries to find an apartment, all displayed in vivid black-and-white.

That’s why I tell people who are seeing the movie, “Please, do yourself a favor and see it in IMAX.” After all, it’s Frances Ha we’re talking about here, not some movie you can just catch later on DVD because who cares what format you see it in. Movies like Frances Ha are why IMAX was invented in the first place, for God’s sake.

And if you can catch it in IMAX 3D, even better.

Every day I was on set, I felt so spoiled getting to work in such a dynamic film format. I was like a kid in a candy store. And what I did with this astounding technology was create a glorious, high-definition world so real you actually think you’re there, from an apartment in Brooklyn, to a different apartment in Brooklyn, to a street in Brooklyn, to an apartment in Manhattan. It’s pure movie magic!

Look, if you’re not watching the scene where Frances equivocates on her employment status in IMAX then you’re not really watching it. Same goes for the scene where she talks to her former roommate. And the scene where she talks to her parents. And the scene where she talks to her new roommate. Also, you have to hear whimsical French composer Georges Delerue’s spritely score thundering out in Dolby digital surround sound or, frankly, you might as well not buy a ticket for the movie at all.

So, this summer, when Frances Ha lands at your local IMAX theater, I advise you to grab your popcorn, take a front-row seat, and buckle up. It’s going to be one hell of a ride.

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