You Haven’t Seen ‘Frances Ha’ Until You’ve Seen It In IMAX

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Disney Unveils First Virgin Princess

LOS ANGELES—In an effort to better reflect the diverse backgrounds and experiences of their audience, Disney officials this week introduced Lily of Hazelberry, the company’s first virgin princess.

Your Horoscopes — Week Of June 23, 2015

ARIES: The universe, in all its wisdom, has a plan for everyone. Strangely, you’re supposed to be the nun who holds up a distributor cap and winks while the Nazis try to start their car.

Your Horoscopes — Week Of June 9, 2015

ARIES: Your death next week will seem in­explicable until people remember the ill-advised 1985 “cross your heart and hope to die” pledge you made to be best friends with Jenny Bosben.

New Music Festival Just Large Empty Field To Do Drugs In

Declaring the event a rousing success so far, organizers confirmed more than 45,000 people turned out Wednesday for the first annual Cavalcade Folk and Roots Festival, a four-day gathering that consists solely of a big empty field to do drugs in.

Director Seeking Relatively Unknown Actress For Next Affair

LOS ANGELES—Saying that he’s going for a certain look and will know it when he sees it, feature film director Peter Hastings, 52, confirmed to reporters Wednesday that he hopes to find a relatively unknown actress for his next extramarital affair.

Your Horoscopes — Week Of May 26, 2015

ARIES: You’re not sure if your new mousetrap is better, but due to its horrifying use of liquefying blades, the world will beat a path to your door out of sheer morbid curiosity.

Famous Television Finales

The award-winning AMC series Mad Men ended its seven-season run on Sunday night and drew critical acclaim for its final episode, a conclusion that many felt was poignant and satisfying. Here are some other memorable TV finales across the years

Plan For Future Still Involves Drumming For Lifehouse

SOUTH BEND, IN—Fifteen years after first envisioning the path he hoped his professional life would take, local man Brent Gibbs is still planning his future around being the drummer for Los Angeles-based alternative rock band Lifehouse, sources confi...

Fox Revives ‘X-Files’: What To Expect

After months of speculation, Fox has announced that it is bringing back its hit ’90s TV show The X-Files, about a team of FBI special agents investigating unsolved cases about strange and paranormal phenomena, for at least six new episodes...

Your Horoscopes — Week Of March 24, 2015

ARIES: Your belief that everything happens for a reason may remain unshaken in the face of personal tragedy, but you'll certainly be upset when you find out the reason is "to get the Zodiac some chicks." 

Your Horoscopes — Week Of March 10, 2015

ARIES: As long as people don't look too long and the lights aren't too bright, no one will be able to see where they tried to fix your face from what will happen to it this coming Thursday. 

Nation Delighted As Many Famous People In Same Room Together

HOLLYWOOD—Expressing their immense personal satisfaction at the gathering appearing on their television screens, millions of Americans across the country were reportedly delighted Sunday night upon seeing many famous people in the same room together...

Half Of Hollywood Test Group Screened Placebo Film

LOS ANGELES—Saying the methodology helps them ensure unbiased results in their marketing research, studio executives at Paramount Pictures confirmed that during a Hollywood test screening this week they showed half of all theatergoers a placebo film...

Your Horoscopes — Week Of January 6, 2015

ARIES: One of the worst moments of a person's life is when they finally realize that they're mortal and are going to die, especially when it's a person like you who only sees the cement truck at the last second.

A Timeline Of Upcoming Superhero Movies

Following the massive successes of the Spider-Man, Batman, Avengers, and X-Men franchises, studios Marvel and DC Entertainment have announced as many as 40 upcoming superhero movies to be released over the next six years ...

Sesame Street’s 45th Anniversary: A Look Back

Sesame Street, the long-running PBS children’s television show starring a cast of Jim Henson muppets who teach children basic learning concepts and introduce them to difficult issues, turns 45 this week.

TV Show Under Fire For Depicting Murder

LOS ANGELES—In what is being described as perhaps the most shocking and distasteful moment in broadcast history, the popular primetime television show Criminal Minds is facing heavy criticism today for airing an episode that depicted the act ...
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  • The Onion’s Guide To Beach Etiquette

    The arrival of summer means that the nation’s beaches will soon be crowded with swimmers, tanners, surfers, and more, so it’s important for everyone to be conscious of each other’s space and needs. Here are some etiquette tips to ensure that everyone has a safe and relaxing time at the beach:

You Haven’t Seen ‘Frances Ha’ Until You’ve Seen It In IMAX

As a director, I have always strived to present my work to the audience in such a way that it accurately reflects my artistic vision in its purest form, so that what is displayed on the screen is as close as possible to my original conception of the film. This has never been more true than for my most recent project, Frances Ha, a lively paean to youth and dreams, and one which absolutely must be viewed in the film format that it was intended to be viewed in, which of course is IMAX.

I mean, when you’re making a wry, naturalistic movie about a vivacious but immature twentysomething trying to find her way as a dancer in New York City, you really have no choice but to just go for it and shoot it in bold, high-resolution 70mm IMAX film stock.

In fact, that’s actually what I said to myself when I was writing it: “This is going to be my IMAX movie.” So I just went all out when I was writing it, tailoring every character and scene for maximum impact on a six-story IMAX screen in a 601-person amphitheater. The studio was reluctant initially—IMAX isn’t cheap, after all. But I told them, “Look, trust me here. Frances Ha is going to be one of the most exhilarating IMAX experiences ever created.” Luckily, they put their faith in me.

And the effect, to be honest, is simply stunning. Through the magic of IMAX, every social faux pas, every quiet epiphany, every dinner party, and every awkward conversational exchange practically jumps off the screen. You feel as though you can almost reach out and touch the glass of white wine that a character is drinking. Simply put, no celluloid version of Frances Ha could provide the same visceral impact as witnessing a 30-foot-tall Greta Gerwig towering above the audience as she negotiates her relationship with her best friend or tries to find an apartment, all displayed in vivid black-and-white.

That’s why I tell people who are seeing the movie, “Please, do yourself a favor and see it in IMAX.” After all, it’s Frances Ha we’re talking about here, not some movie you can just catch later on DVD because who cares what format you see it in. Movies like Frances Ha are why IMAX was invented in the first place, for God’s sake.

And if you can catch it in IMAX 3D, even better.

Every day I was on set, I felt so spoiled getting to work in such a dynamic film format. I was like a kid in a candy store. And what I did with this astounding technology was create a glorious, high-definition world so real you actually think you’re there, from an apartment in Brooklyn, to a different apartment in Brooklyn, to a street in Brooklyn, to an apartment in Manhattan. It’s pure movie magic!

Look, if you’re not watching the scene where Frances equivocates on her employment status in IMAX then you’re not really watching it. Same goes for the scene where she talks to her former roommate. And the scene where she talks to her parents. And the scene where she talks to her new roommate. Also, you have to hear whimsical French composer Georges Delerue’s spritely score thundering out in Dolby digital surround sound or, frankly, you might as well not buy a ticket for the movie at all.

So, this summer, when Frances Ha lands at your local IMAX theater, I advise you to grab your popcorn, take a front-row seat, and buckle up. It’s going to be one hell of a ride.

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