Advertising

General Mills Gives Honey Nut Cheerios Bee Intense Backstory Of Childhood Foster Home Abuse In Bizarre Rebranding Effort

ISSUE 48•20 | 05.14.12 | News

MINNEAPOLIS—In an unsettling attempt to increase brand visibility and broaden its demographic appeal, the General Mills corporation unveiled a new backstory for its iconic Honey Nut Cheerios bee character Monday, giving the cartoon insect a traumati... more»
Palmolive Attacks Dawn For Coddling Grease

ISSUE 48•14 | 04.05.12 | Radio News
Ford Looks Down On Website That Would Let Itself Be Plastered In Ford's Ads

ISSUE 47•48 ISSUE 0• | 12.03.11 | News

DEARBORN, MI—Ford Motor Company officials chastised news and commentary website Masthead.com Friday, conceding they were embarrassed to be associated with a publication that would allow the entirety of its award-winning content to be hidden behind s... more»
New Viacom Ad Tells Employees To Go Back To Work

ISSUE 47•37 | 09.27.11 | Radio News
Activity Made Up To Sell Athletic Shoes

ISSUE 47•15 | 04.12.11 | Radio News
Pepsi To Cease Advertising

ISSUE 45•40 | 09.28.09 | News

PURCHASE, NY—PepsiCo sent shockwaves through the carbonated beverage industry Monday when the multibillion dollar corporation announced that it would cease all advertising of its popular soda product, effective immediately. more»
Desperate Chives Marketing Board Launches 'Big Bowl O' Chives In The Mornin'' Campaign

ISSUE 44•22 | 05.28.08 | News in Brief

NEW YORK—In response to flagging sales and plummeting prices, the American Chives Council launched a last-ditch advertising campaign Monday... more»
Ad Campaign Appeals To Young, Hip, Influenced-By-Ad-Campaigns Demographic

ISSUE 44•09 | 03.03.08 | News in Brief

NEW YORK—According to new market research, a multimillion dollar broadcast, radio, print, billboard, and online viral campaign launched... more»
Mattress Store Experiments With Non-Blowout Sale

ISSUE 44•05 | 02.01.08 | News

RICHMOND, VA—Customers were assured they would get a pretty good deal on a brand-name mattress. Not an out-of-this-world, unheard-of deal. But pretty good. more»
2007 Holiday Cheer Brought To You By Toyota

ISSUE 43•50 | 12.12.07 | News

NEW YORK—The $30 million partnership includes tie-ins with the season's first snowfall and the smell of roasted turkey as it wafts through a warm and cozy home. more»
New Fig Newtons Ad Preys On Inherent Human Weakness

ISSUE 43•39 | 09.29.07 | News

NEW YORK—"Flattery, pride, self-aggrandizement, fear of rejection: This latest Fig Newtons ad campaign hits on all cylinders," a delighted advertising executive said. more»
Real-Life Scene Filled With Product Placement

ISSUE 43•36 | 09.04.07 | News in Photos
Penny Hardaway's Press Conference Ruined By Sass-Talking Doll

ISSUE 43•33 | 08.16.07 | Photo Finish
August 6, 1903

ISSUE 43•31 | 08.03.07 | History

Black Still Color Of Choice This Fall more»
Brain Sacrifices Survival Instinct To Make Room For Jingle

ISSUE 43•21 | 05.28.07 | Radio News
Detroit Tourism Board's 'Hidden Detroit' Campaign Results In 24 Deaths

ISSUE 43•21 | 05.27.07 | Radio News
Pepsi May Have Used Faulty Taste-Test Results To Lead Nation Into Cola Wars

ISSUE 43•18 | 05.02.07 | Radio News
Brave Actor Does Own Publicity Stunts

ISSUE 43•15 | 04.16.07 | Radio News
Wendy's New Homestyle Chicken Strip Salad Shamelessly Touted

ISSUE 43•13 | 04.01.07 | Radio News
Burger King Going Cageless

ISSUE 43•13 | 03.30.07 | American Voices

Burger King announced that it would begin buying pork and eggs from farms that do not cage or crate their animals. What do you think? more»
Furniture Store Owner Assumed Family Would Be In Commercials For Free

ISSUE 43•11 | 03.15.07 | Radio News
Apple Unveils New Product-Unveiling Product

ISSUE 43•10 | 03.06.07 | News

SAN FRANCISCO—Apple claims the iLaunch can garner the same amount of press attention as a major scientific discovery, high court ruling, celebrity meltdown, or natural disaster at 200 times the speed of a traditional media-fostered launch. more»
America's Peanut Farmers Launch Vicious Cashew Smear Campaign

ISSUE 43•09 | 02.27.07 | Radio News
Feb. 4, 1932

ISSUE 43•06 | 02.05.07 | History

Hoover Hopes to Restore Faith in Nation's Banks with Free-Toaster Offer more»
Worst Product Slogans

ISSUE 42•50 | 12.13.06 | Statshot
Video Games To Have Ads

ISSUE 43•28 ISSUE 42•52 ISSUE 42•35 | 09.04.06 | American Voices

EA Games, makers of the popular Madden football-video-game franchise, just signed a deal with Microsoft's ad-placement arm to incorporate real-time... more»
Tiger Woods Credits Win To Equipment

ISSUE 42•34 | 08.24.06 | Sports News in Brief

MEDINAH, IL— During Sunday's post-tournament trophy ceremony at Medinah Golf Club, Tiger Woods took the opportunity to credit his 2006 PGA... more»
Promotional Pen Covered In Deadly Virus

ISSUE 42•34 | 08.23.06 | News in Photos
CBS Laser-Etches Eggs

ISSUE 42•29 | 07.20.06 | American Voices

CBS will be laser-etching 35 million eggs to be sold in stores to promote its fall lineup. What do you think? more»
Shiny Network Debuts

ISSUE 42•28 | 07.15.06 | Radio News

advertising

General Mills Gives Honey Nut Cheerios Bee Intense Backstory Of Childhood Foster Home Abuse In Bizarre Rebranding Effort

Palmolive Attacks Dawn For Coddling Grease

Ford Looks Down On Website That Would Let Itself Be Plastered In Ford's Ads

New Viacom Ad Tells Employees To Go Back To Work

Activity Made Up To Sell Athletic Shoes

Pepsi To Cease Advertising

Desperate Chives Marketing Board Launches 'Big Bowl O' Chives In The Mornin'' Campaign

Ad Campaign Appeals To Young, Hip, Influenced-By-Ad-Campaigns Demographic

Mattress Store Experiments With Non-Blowout Sale

2007 Holiday Cheer Brought To You By Toyota

New Fig Newtons Ad Preys On Inherent Human Weakness

Real-Life Scene Filled With Product Placement

Penny Hardaway's Press Conference Ruined By Sass-Talking Doll

August 6, 1903

Brain Sacrifices Survival Instinct To Make Room For Jingle

Detroit Tourism Board's 'Hidden Detroit' Campaign Results In 24 Deaths

Pepsi May Have Used Faulty Taste-Test Results To Lead Nation Into Cola Wars

Brave Actor Does Own Publicity Stunts

Wendy's New Homestyle Chicken Strip Salad Shamelessly Touted

Burger King Going Cageless

Furniture Store Owner Assumed Family Would Be In Commercials For Free

Apple Unveils New Product-Unveiling Product

America's Peanut Farmers Launch Vicious Cashew Smear Campaign

Feb. 4, 1932

Worst Product Slogans

Video Games To Have Ads

Tiger Woods Credits Win To Equipment

Promotional Pen Covered In Deadly Virus

CBS Laser-Etches Eggs

Shiny Network Debuts

American Voices »

U.S. Cuts Aid To Pakistan