NEW YORK—Mere weeks after Vitaminwater launched its wildly popular “Make Boring Brilliant” ad campaign, Americans everywhere are reportedly at a loss to explain the ...

We invested $150,000 in this test sponsorship. We hope that you like it, 7UP TEN! Our producers tell us that our jobs depend on ...

LOS ANGELES—A new low was hit in advertising Thursday when an ad campaign appealing to basic human logic and rationality became the single-most money-losing ...

On Today Now!, a consumer expert shows Jim a new Applebee's commercial that urges young people to come and mock their restaurants.

MINNEAPOLIS—In an unsettling attempt to increase brand visibility and broaden its demographic appeal, the General Mills corporation unveiled a new backstory for its iconic ...

DEARBORN, MI—Ford Motor Company officials chastised news and commentary website Masthead.com Friday, conceding they were embarrassed to be associated with a publication that ...

PURCHASE, NY—PepsiCo sent shockwaves through the carbonated beverage industry Monday when the multibillion dollar corporation announced that it would cease all advertising of its ...

NEW YORK—In response to flagging sales and plummeting prices, the American Chives Council launched a last-ditch advertising campaign Monday...

NEW YORK—According to new market research, a multimillion dollar broadcast, radio, print, billboard, and online viral campaign launched...

RICHMOND, VA—Customers were assured they would get a pretty good deal on a brand-name mattress. Not an out-of-this-world, unheard-of deal. But pretty good.

NEW YORK—The $30 million partnership includes tie-ins with the season's first snowfall and the smell of roasted turkey as it wafts through a ...

NEW YORK—"Flattery, pride, self-aggrandizement, fear of rejection: This latest Fig Newtons ad campaign hits on all cylinders," a delighted advertising executive said.

Black Still Color Of Choice This Fall