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At the AV Club: AVQ&A

August 12, 1997 - August 18, 1997 | Issue 32•02

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Incorrect Pain-Reliever Brand Choice Results In Missed Job Promotion

Incorrect Pain-Reliever Brand Choice Results In Missed Job Promotion

SAN FRANCISCO—In a tragic case of pain-reliever brand choice gone wrong, Gus Farber, an assistant sales-team project coordinator with the marketing firm of Integrated Management Solutions, missed a rare opportunity for job advancement Monday due to an error in headache-relief medication selection. The pain reliever chosen by Farber, Mifrin(TM)-brand...

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