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At the AV Club: AVQ&A

November 4, 1998 - November 10, 1998 | Issue 34•14

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Selling Equals Winning

Selling Equals Winning, Ex-Athlete Tells Direct-Mail Merchandisers

HARRISBURG, PA–Selling equals winning, former Los Angeles Rams fullback Ron Pitts told direct-mail merchandisers Tuesday during a sales seminar at the Harrisburg Marriott. "To reach the end zone in the game of direct-mail marketing, you need a winning game plan," Pitts told the crowd of 250 direct-mail merchandisers, each of whom paid $310 to attend the two-day...

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