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At the AV Club: Best Music Of The '00s

April 18, 2001 - April 24, 2001 | Issue 37•14

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Song About Heroin Used To Advertise Bank

Song About Heroin Used To Advertise Bank

BOSTON–The soul-wrenching experience of recovery from heroin addiction was used to evoke the financial security of a major banking institution Monday, when Boston-based Metrobank launched a high-profile ad campaign featuring "Lust for Life" by seminal '70s proto-punk Iggy Pop. "We needed something that conveyed Metrobank's global financial presence, high-powered...

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