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At the AV Club: Best Music Of The '00s

June 20, 2001 - June 26, 2001 | Issue 37•23

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Product Awareness

Product Awareness Increased With 'Advertisement'

PHILADELPHIA–Ushering in a new era of informed consumer purchasing, GlaxoSmithKline Monday unveiled an "advertisement," a paid announcement designed to educate the public on which products will best serve its needs. "Our first advertisement, or 'ad' as we've come to call it, will soon appear in magazines across the nation," GlaxoSmithKline CEO J.P. Garnier said....

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