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At the AV Club: AVQ&A

October 3, 2001 - October 9, 2001 | Issue 37•35

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coke

Coca-Cola Introduces Coke Mandatory

ATLANTA—At a press conference Monday, the Coca-Cola company unveiled Coke Mandatory, a new version of its signature soft drink "as refreshing as it is obligatory." "Yes, Coke has done it again," said Gerald Hasworth, Coca-Cola vice-president of product development. "We've taken the classic taste the whole world knows and loves and made it so irresistible, you won't be...

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