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At the AV Club: AVQ&A

October 16, 2002 - October 22, 2002 | Issue 38•38

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Marketing Guru Also A Getting-Divorced Guru

NEW YORK—Marketing guru Bob Lippman, 43, is also a getting-divorced guru, colleagues noted Tuesday. "Bob has an incredible knack for identifying branding strategies to connect with a demographic," coworker Ann Lamp said. "He's almost as good at establishing a product's core consumer message as he is at ending loveless, doomed marriages." In the past 10 years, Lamp has won four Mobius Awards...

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