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At the AV Club: Best Music Of The '00s

November 13, 2002 - November 19, 2002 | Issue 38•42

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Soft drink

Area Man Buying Not So Much A Soft Drink As An Image

SOUTHFIELD, MI—In a move Coca-Cola marketing executives called "a clear sign of our branding success," highway worker Chuck Burdon, 37, purchased a two-liter Diet Coke during his lunch break Tuesday, buying not so much a soft drink as an image. "Let me tell you, I was mighty thirsty after all that paving," a refreshed Burdon told reporters. "Yet on a subconscious,...

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