Decline Of The Athlete-Endorser

Decline Of The Athlete-Endorser

Infographic

August 12, 1998 | Issue 34•02

In the past year, sneaker corporations have terminated the endorsement deals of literally hundreds of pro athletes, including Shaquille O'Neals' by Reebok. Why are Nike, Reebok and others turning away from sports stars?

Enlarge Image
Decline Of The Athlete-Endorser

Article Tools

Personal of the Day