Activity Made Up To Sell Athletic Shoes

October 16, 2002 | Issue 38•38

BEAVERTON, OR—In its latest niche-marketing coup, the Nike Corporation on Monday unveiled the Nike Bog-Ramper, a light, durable sneaker designed for the newly fabricated sport of bog-ramping. "Nike is the first footwear company to introduce a shoe specially engineered to meet the exacting demands of the competitive bog-ramper," said Nike CEO Phil Knight, introducing the $130 shoe at the company's headquarters. "Whatever bog-ramping is, and wherever and by whom it is done, don't even think about trying it without your Nikes." Knight added that the shoes are also suitable for street wear.