Mom Uses Full Name To Refer To Bisquick Impossibly Easy Cheeseburger Pie™

October 24, 2001 | Issue 37•38

HICKORY, NC— Inviting her family to dig in to dinner Monday, Donna Furness, 41, referred to the meal by its full, trademarked name. "Who's ready for some Bisquick Impossibly Easy Cheeseburger Pie™?" asked Furness while serving her loved ones the hamburger pie, made from a recipe on the side of a Bisquick box. "Just be sure to save room for dessert: We're having Smuckers Quick 'N' Nutty Jam Gems™."