Area Client Would Like A Different Font

July 29, 1998 | Issue 33•26

PASSAIC, NJ—Gavin Werdlick, owner of a chain of Passaic-area sub shops, would prefer a different font, sources at Byrd Advertising learned Thursday. "Maybe one of those fonts where it's all swirly," Werdlick told his advertising representative. "Then it would be all fancy-looking." Fonts previously rejected by Werdlick for his ad include Bureau Grotesque, Futura Condensed Light, and Bodoni BE Extra-Bold.