Iowa Board Of Tourism Launches 'Des Moines Is Des Perate' Campaign

June 27, 1998 | Issue 33•20

DES MOINES, IA—The Iowa Board of Tourism is attempting to draw visitors to Des Moines, which attracted just 21 tourists last year, with an exciting new "Des Moines... We're Des Perate!" ad campaign. "This dynamic campaign is designed to strongly appeal to people's sense of pity," state tourism board president Connie Lovelace said. "It sends potential tourists the message, 'Please, oh, God, please visit Iowa. We're begging you. Please visit.'"