'You Got It™' Trademarked

July 22, 1999 | Issue 35•25

NEW YORK—Another conversational phrase was removed from the public domain Monday, when Tricon Global Restaurants announced that it has trademarked "You Got It™." The popular catchphrase, which will be used in an upcoming ad campaign for Tricon subsidiary Pizza Hut, joins such trademarked slogans as General Motors' "Let's Go™," ABC's "Watch It!™" and Morton's "Please Pass The Salt." "We are pleased to have acquired the exclusive legal rights to 'You Got It™,'" said Tricon marketing director Jack Prysock. "With more than 20 different delicious toppings and eight different hot and fresh pan-style pizzas, Pizza Hut is truly the place where you, the customer, have 'got it™'." Individuals found employing the phrase 'You Got It™,' except for those receiving express written consent from Tricon Global Restaurants and intending to use the phrase to make specific, one-time reference to the high quality of food and service at Pizza Hut, will be subject to fines and/or imprisonment.