McDonald's Fights World Hunger With New Triple-Decker Burger

April 30, 1997 | Issue 31•16

OAK PARK, IL—The McDonald's Corporation took a giant step toward conquering the problem of world hunger Monday, unveiling its new McTriple Decker Cheeseburger. "Boasting more than a half pound of grade-A meat, this big, beefy burger is guaranteed to cure any hunger," McDonald's director of public relations Gregory Meacham said. "Believe me, no child, no matter how hungry, will still be starving after eating the new McTriple Decker." McDonald's will focus its marketing efforts on hunger-wracked nations such as Rwanda, India and Cambodia, promoting the new burger through billboards, television ads and flyers dropped from airplanes. Said Duk Soo Park, a North Korean peasant dying of malnutrition, "Please, help."