Visa Fires Bob Dole

March 12, 1997 | Issue 31•09

NEW YORK—Credit-card giant Visa announced Tuesday that Bob Dole has been dropped from its current "No ID" advertising campaign. "The American people were just not responding to Bob Dole," Visa director of corporate communications Ron Landau said. "People found him to be depressing." When asked how he felt about being fired, Dole said, "I can say my line differently if you want. Tell me how I'm supposed to say my line." He then burst into tears.