Leftover Christmas Billboard Stirs Seasonally Inappropriate Emotion

March 17, 2004 | Issue 40•11

ST. LOUIS—Local architect Steve Burillo felt a momentary flush of seasonally incongruous holiday spirit Tuesday when he saw a Christmas-themed billboard on South Broadway. "The sign was advertising the St. Louis Ballet's performance of The Nutcracker, and for a second, I felt a stirring desire to volunteer for a charity and spread goodwill amongst my fellow men," Burillo said warmly. "But then I was like, 'Screw it. It's March. I should get to the gym and get in shape for summer.'" Burillo added that they really ought to take the billboard down before someone goes out and spends quality time with loved ones.