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Nike's Million-Dollar Babies

June 4, 2003 | Issue 39•21

After signing high-school basketball star LeBron James to a $90 million ad deal, Nike signed a 13-year-old soccer phenom to a $1 million pact. What do you think?

Old Woman

Melanie Schaum,
Homemaker
"I don't see what the problem is. I mean, we're talking about kids who are good at sports."

Young Woman

Donna Geary,
Graduate Student
"If that's what Nike has to do to make people finally pay attention to them, that's what they have to do."

Asian Man

Arthur Robles,
Office Manager
"Does this $90 million mean LeBron won't go to college? His education should really come first."

Old Man

Paul Pearsall,
Attorney
"Nike may see LeBron James as the heir to Michael Jordan, but it remains to be seen whether he has MJ's wooden charm."

Black Man

Chris Vinson,
Systems Analyst
"This is no surprise. Nike has a rich tradition of employing minors."

Young Man

Tom Nashua,
Landscaper
"They're giving $90 million to a high-school student? Excuse me, I have to spit up my last three meals."

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