GAP "4 KIDS BY KIDS"
Script/Idea: Sam West
This draft: CLK (1-14), DM 1-15, SD-1-18
INT. ONION NEWS SET
ANCHOR
Gap Kids, the popular children's
clothing store, rolled out a new
line of apparel this week that's
sure to be the must-have fashion
trend... for the under-10 set.
REPORTER has the story.
CUT TO:
EXT. CITY STREET
Shot of big ad on a building wall. A large 4 Kids By Kids
logo using kids' paint handprints in various colors.
REPORTER
It's a simple idea...
CUT TO:
INT. GAP STORE
B-ROLL: People shopping at Gap Kids.
A cute young child talks into microphone:
CHILD
The clothes are great cuz they get
made by kids like me.
REPORTER (V.O.)
A line of clothing sewn by
children, some as young as six
years old, halfway around the
world.
GRAPHIC: World map with little graphics of shirts moving from
countries in Southeast Asia to the United States.
REPORTER (V.O.) (CONT'D)
Gap calls the innovation "4 Kids By
Kids."
B-ROLL: A MOM holds up a cute shirt with flowers in front of
her daughter.
B-ROLL: Kids try on the clothes, smiling.
CUT TO:
INT. GAP OFFICE
GAP PR PERSON
Kids love Gap clothes, whether
they're wearing them or making
them.
REPORTER (V.O.)
George Klenderson, head of PR for
the GAP, says the new clothing line
brings children together.
GAP PR PERSON
It's American kids joining hands
with their Sri Lankan and
Singaporean counterparts, saying
"We're all GAP Kids."
CUT TO:
INT. GAP STORE
GAP PR PERSON (V.O.) (CONT'D)
It's like getting to have a pen pal
from across the world, even though
he doesn't know how to read and
write.
REPORTER (V.O.)
Kids love the garments...
B-ROLL: A BRATTY KID yells "yay" and grabs a big stack of
sweaters.
Interview clip with a happy kid.
HAPPY KID
I'm going to buy it with my own
allowance.
REPORTER (V.O.)
... while parents like the positive
message.
PARENT 2
Kids today spend so much time
sitting around playing video games.
These clothes show what they can
accomplish with a little hard work.
**ALTERNATE:
REPORTER (V.O.)
It's not just the novelty of the
clothing's production that's
drawing customers. Parents say the
line is very affordable...
CUT TO:
INT. GAP STORE
B-ROLL: A customer at a cash register -- the total is "24.22"
for a stack of clothes.
REPORTER (V.O.)
... and well made.
A mom holds up a shirt with a picture of a bumblebee and a
smiling flower stitched into it.
MOM
The stitching is so intricate.
It's incredible.
Close up on the stitching. The words "Help Me" are stitched
in beside the flower.
**ALTERNATE:
A MOM pulls at a pair of pants to demonstrate it's well made.
MOM (CONT'D)
Look at that. I'll bet Jeremy will
be tired of these before they even
wear out.
**ALTERNATE:
MOM (CONT'D)
(Awestruck and joyous)
Every time I look at them now I
think to myself, "A child just like
mine made that with his bare hands,
half a world away!"
CUT TO:
INT. OFFICE
GAP PR PERSON
We're delighted to give these child
craftspeople a chance to do what
they were born to do. Little hands
can do great things.
*ALTERNATE:
GAP PR PERSON (CONT'D)
The kids who make these clothes
love what they're doing. They'll
work from sun up to sun down
without even stopping to eat.
FOOTAGE: Shot from behind a chain-link fence, a large grey,
industrial building in Malaysia.
REPORTER (V.O.)
The Onion News Network tried to get
some footage of the Malaysian GAP
factory where the kids work, but
this is as far as they got.
According to plant management they
have a strict "No Adults Allowed"
policy.
CUT TO:
EXT. STREET
The reporter is in front of the 4 Kids By Kids Logo.
REPORTER
For the Onion News Network, I'm
REPORTER.
INT. ONION NEWS SET
SPLIT-SCREEN with the anchor in-studio and the reporter on
the street.
The anchor examines a patch on a small kid's shirt.
ANCHOR
The quality is simply amazing. It's
very intricate work.
REPORTER
It must be those teeny tiny little
fingers.
ANCHOR
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