This month, Reader's Digest unveils a historic makeover, with bolder cover photos and the table of contents moved to the inside. What other changes ...

After nearly a decade of enormous profit and growth, Nike hit a wall in 1997, with sales down substantially. What are the reasons for Nike ...

The popularity of the NCAA men's basketball tournament continues to grow every year. Why are so many people captivated by this annual event?

At eight million copies sold, the Titanic soundtrack is a phenomenon in its own right. Why are so many people buying it?

Recently featured on TV's Ally McBeal, Baby Cha-Cha has captured the imaginations of millions. Why do people love the dancing baby?

Ownership of non-traditional pets is on the rise. Why are so many Americans going exotic?

In the past year, there has been an explosion in the number of "men's lifestyle magazines." Why are so many suddenly starting up?

Fox's Ally McBeal is the surprise new hit of the TV season. Why do so many viewers love it?

Why are so many balding men turning to Rogaine?

Figure skating is reaching new heights of poipularity in the U.S., drawing huge ratings for increasingly frequent TV specials. Why are so many Americans ...

After nearly 15 years out of the spotlight, Fleetwood Mac is suddenly everywhere these days. Why the resurgence in popularity?

What are 1997's top-selling toys?

With record numbers of Americans using air travel, some major airlines are cracking down on the excess carry-on items, limiting passengers to one or two ...

British prime minister Tony Blair recently said he wants to give tradition-bound England a hipper, more modern image. Among the proposed changes:

International, or "world music," has exploded in poularity in recent years, attracting a sizable mainstream audience. Whay are people turning to it?

With Lord of the Dance and Riverdance playing to sold-out crowds across the U.S., Americans are going crazy for Irish dance. Why?

With two major movies, countless books and a growing number of celebrity converts in its corner, Buddhism is hot in America. Why are people attracted ...

Direct-mail CD and cassette clubs are a $4 billion per year industry. Why do so many consumers use these clubs to purchase music?

El Niño, the violent storm pattern that returns every seven years, is set to wreak havoc on the U.S. this winter. How are ...