One of the hottest current fads is Tamagotchi, keychain-sized "digital pets" from Japan that you feed and care for. Why are they so popular?
According to a number of national magazines, America's thrill-seeking youths are going wild for extreme sports—"radical" activities like skyboarding, bungee-jumping and sail-blading. Why ...
This summer, Hollywood is releasing more big-budget blockbusters than ever before. What are the top films due out?
Holistic medicine has exploded in popularity in recent years. Why are millions of Americans taking a New Age approach to health?
Last week, the President's Summit for America's Future met to recruit a national army of volunteers. What are the most popular ways for ...
Why are kids across America going crazy for Beanie Babies?
Recreational internet use in the workplace is on the rise. Here's what American companies are doing to crack down on at-work web surfing.
In the next six months, no fewer than four productions about the Titanic are slated for release: two made-for-TV movies, a Broadway musical and the ...
Oprah Winfrey's book club has quickly become a major force in the publishing world: Every book she has selected has made the New York ...
Long seen as only a tourist destination, Las Vegas is currently America's fastest-growing city. Why are so many people moving there?
As competition for the breakfast-cereal dollar heats up, more and more surgary kids' cereals are being introduced. Here are some of the new sugared cereals ...
With the Star Wars trilogy a monster hit at the box office, Hollywood is now planning an entire wave of re-released blockbusters. What impact will ...
According to recently released DEA statistics, on-the-job drug use is rising. Why are so many Americans getting high at work?
After nealy a year of phenomenal slaes, fat-free food products are beginning to decline in popularity. Why aren't Americans buying fat-free items?
Twenty years after its original release, Star Wars is once again a box-office smash. Why is everyone flocking to see Star Wars?
What are America's most popular mail-order catalogs?
With single parent and two parent working families on the rise, how are Americans dealing with the problem of day care?
Americans have contributed a steadily increasing amount of money to charity over the past 10 years. Why?
There are hundreds of thousands of websites in cyberspace. Which ones are the most popular?
Caller ID has quickly become one of the most popular phone services. Why are so many Americans getting it?