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Biggest Announcements From E3

Each June, E3, or The Electronic Entertainment Expo, hosts game developers showing off their latest products. Here are this year’s most exciting announcements:

‘Star Wars’ Turns 40

When George Lucas’ Star Wars premiered in 1977, the movie quickly became a phenomenon. On its 40th anniversary, The Onion looks back on the franchise’s defining moments:

Ringo Starr Announces 26th Beatles Album With New Backing Band

‘Moonbeam Sunday’ Slated For Release On June 16

LONDON—Excitedly informing fans that the iconic pop group was back with more original music, Ringo Starr announced Tuesday that on June 16 he would be releasing a 26th Beatles album titled ‘Moonbeam Sunday’ with an all-new backing band.
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Budweiser Can Sports New Look

Budweiser, the second-bestselling beer in the United States, is giving its can a new design featuring red, blue, and gold motif. Here are some other changes the can has undergone over the years:

  • 1936: The first Budweiser can was introduced as a convenient alternative to making the trip to the brewery to use the public straws
  • 1939: Forced to switch its motto from "Führer of Beers" to "King of Beers"
  • 1963: No longer required a unique handwritten note from the guy at the bottling plant detailing each can's personal history
  • 1976: Removed the words "Tastes like ferrets smell if it's not ice-cold" from the Budweiser Pledge
  • 1979: Limited-edition cans in select cities offered handy back-road tips for the drunk driver
  • 1981: Switched from normal horizontal text to vertical text after market research showed most people reaching for Buds were lying sideways on a floor
  • 1983: Started using lids to cover the exposed top portion of the can
  • 1999: To commemorate the U.S. triumph in the Women's World Cup, Anheuser-Busch released a collection of 31 cans, each emblazoned with the logo of a different NFL franchise

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