Budweiser Can Sports New Look

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Vol 47 Issue 32

Seeing Eye Dog Really Blows Off Some Steam In Dog Park

FORT COLLINS, CO—From the moment he was let loose in a local dog park Saturday, golden retriever and licensed Seeing Eye dog Biscuit reportedly blew off some steam by jumping up to lick people's faces, urinating on smaller dogs, and chasing almost e...
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Budweiser Can Sports New Look

Budweiser, the second-bestselling beer in the United States, is giving its can a new design featuring red, blue, and gold motif. Here are some other changes the can has undergone over the years:

  • 1936: The first Budweiser can was introduced as a convenient alternative to making the trip to the brewery to use the public straws
  • 1939: Forced to switch its motto from "Führer of Beers" to "King of Beers"
  • 1963: No longer required a unique handwritten note from the guy at the bottling plant detailing each can's personal history
  • 1976: Removed the words "Tastes like ferrets smell if it's not ice-cold" from the Budweiser Pledge
  • 1979: Limited-edition cans in select cities offered handy back-road tips for the drunk driver
  • 1981: Switched from normal horizontal text to vertical text after market research showed most people reaching for Buds were lying sideways on a floor
  • 1983: Started using lids to cover the exposed top portion of the can
  • 1999: To commemorate the U.S. triumph in the Women's World Cup, Anheuser-Busch released a collection of 31 cans, each emblazoned with the logo of a different NFL franchise
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