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Decline Of The Athlete-Endorser

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How The IOC Plans To Address Doping

In light of its recent decision not to bar Russian athletes from competing in Rio despite their use of performance-enhancing drugs, the International Olympic Committee is working to establish more effective protocols to keep the Games drug-free. Here are some ways the IOC plans to address doping:
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Decline Of The Athlete-Endorser

In the past year, sneaker corporations have terminated the endorsement deals of literally hundreds of pro athletes, including Shaquille O'Neals' by Reebok. Why are Nike, Reebok and others turning away from sports stars?
In the past year, sneaker corporations have terminated the endorsement deals of literally hundreds of pro athletes, including Shaquille O'Neals' by Reebok. Why are Nike, Reebok and others turning away from sports stars?

In the past year, sneaker corporations have terminated the endorsement deals of literally hundreds of pro athletes, including Shaquille O'Neals' by Reebok. Why are Nike, Reebok and others turning away from sports stars?

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