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Great Moments In Pre-Super Bowl Hype

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Kevin Durant Wins Gold In Men’s Individual Basketball

RIO DE JANEIRO—Beating out Serbian Nikola Jokic by .87 points in order to claim the all-around title, U.S. forward Kevin Durant won Olympic gold Friday in men’s individual basketball, becoming the first man to win consecutive golds in the competition since Gary Payton at the 1996 and 2000 Games.

Michael Phelps Spots Estranged Father Poseidon In Stands

RIO DE JANEIRO—Immediately recognizing the booming, thunderous voice he hadn’t heard since he was 5 years old as he warmed up ahead of his first heat in the 200-meter individual medley, U.S. Olympic swimmer Michael Phelps reportedly spotted his long-estranged father, Poseidon, God of the Sea, cheering for him Thursday in the stands of the Olympic Aquatics Stadium.
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Great Moments In Pre-Super Bowl Hype

The two weeks leading up to the Super Bowl have devolved into a festival of hype as reporters cast about for any story they can find. Some of the most notable:

1972: Analysts spend several days speculating about what would happen if the Cowboys' Tom Landry coached the entire Super Bowl without his hat

1977: Free chips and salsa

1984: The entire week before Super Bowl XVIII is dedicated to the roman numeral "V," which celebrates its last appearance in the big game for six years

1995: John Madden is shot out of a cannon each day until the Super Bowl arrives

1999: Chris Berman sets a record by mentioning the Super Bowl 12 times in one sentence

2003: Festivities are cut short when Buccaneers coach Jon Gruden's face suddenly contorts into a spastic scowl, but alert emergency workers manage to rush to his side and cut away his blood-restricting visor

2006: After telling his story for the millionth time, Jerome Bettis finally breaks down and admits both that he's not from Detroit, and that he actually won a couple of Super Bowls back in the '90s that he just never told anyone about

2009: The media desperately tries to bill Super Bowl XLIII as Ken Whisenhunt going up against the team that killed his wife and children

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