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Highlights Of Past South By Southwest Festivals

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    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Highlights Of Past South By Southwest Festivals

A surprise show by the Flaming Lips in 2006 has been hailed as one of the top music-festival highlights of all time. Here are some other SXSW moments that have made history:

  • 1989: Some jackass comes up with the idea of having legendary musicians deliver keynote addresses rather than thrill and delight people with their actual talents
  • 1991: Founders of the original 1987 South by Southwest feel old for first time
  • 1996: Festival organizers are thrilled by the turnout after having a weird feeling leading up to it that no one liked music anymore
  • 1998: The stars of You've Got Mail are booed off the stage at both SXSW's Film and Interactive festivals
  • 2000: The 1 millionth person officially hears from a friend who went to the festival that Austin is awesome, and totally not what you'd expect Texas to be like
  • 2003: The Brown Bunny premiers at SXSW; audience refuses to discuss anything but how amazing cinematography is
  • 2005: The term "mumblecore" is coined to describe boring, poorly made movies
  • 2006: Laurie Anderson sings Britney Spears' megahit "Hit Me Baby (One More Time)" into a vocoder, dedicating it to "those hit hardest by Hurricane Katrina"
  • 2006: Twitter launches with the infamous first tweet from company founder Jack Dorsey: "What hath God wrought? #toughquestions"
  • 2009: Foursquare debuts, prompting bitter animosity and eventually physical altercations as thousands of nerds vie to become mayor of SXSW

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