HARTFORD, CT—Saying the incident had forced them to completely rethink their past decisions about the man’s coverage and how they would approach his policy from here on out, Aetna executives reported Thursday that the recent heart attack of longtime plan member Michael Burns was a real wake-up call for the 163-year-old insurance company.
IQUITOS, PERU—Saying he was trying not to think about how awful the next few days would be, master ayahuasca shaman Piero Salazar expressed his sense of dread Tuesday as he confirmed his week would once again be spent guiding American tech CEOs to spiritual oneness.
While massive superstores like Walmart and Target have dominated the retail landscape for years, many shoppers are rejecting them in favor of smaller, locally owned shops. Here is a side-by-side comparison of the two options:
MOUNTAIN VIEW, CA—Promising the most engaging and enjoyable experience of any mobile dating technology, the developers of the popular new app Couplet told reporters Monday their platform consists entirely of a static list of 20 physically attractive singles designed to be scrolled through endlessly.
BOSTON—According to a report released Friday by Harvard Business School, more U.S. companies are offering up to 12 weeks of paid maternity leave to mothers who complete three months of work ahead of time.
OAKLAND, CA—Representatives from Brita, the nation’s bestselling brand of household water filtration products, held a press event Wednesday to unveil a new line of filters designed to be installed directly inside users’ throats.
NEW YORK—Following on the heels of the surprise release of her new album, Lemonade, over the weekend, Beyoncé unexpectedly debuted a brand-new song Monday about how purchasing a subscription to the streaming music service Tidal is the most empowering action a woman can take, sources confirmed.
OXNARD, CA—Silently chastising herself for the way she behaved in front of her colleagues and supervisors, Cobalt Property Insurance sales associate Leah Manning, 36, was reportedly deeply worried Tuesday that she came off as too competent during the company’s weekly sales meeting.
NEW YORK—Meeting up for drinks Monday after receiving a LinkedIn message from his former Delta Kappa Epsilon fraternity brother, local marketing associate Danny Baylis reportedly said he would be happy to set up a job interview for Brian DiOrio, whom he once forced to chug a Solo cup full of his own urine.
IRVING, TX—Saying the multinational oil and gas conglomerate had “really dodged a bullet,” ExxonMobil CEO Rex Tillerson told reporters Wednesday how relieved he was now that it was finally too late to do anything about climate change.
CAMBRIDGE, MA—Calling it far and away the best initiative businesses can undertake to boost sales and brand awareness, a report released this week by Harvard Business School has found the most effective marketing technique remains handing out little versions of products.
OMAHA, NE—Asserting that the workplace had to have multiple huge freezers, sources across the nation reported this week that the break room at the Healthy Choice corporate offices was probably completely stocked with every kind of Healthy Choice product imaginable.
EL SEGUNDO, CA―In a continued effort to make its iconic line of dolls more representative of today’s culture, Mattel announced the release Friday of its first male Barbie, which it hopes will inspire girls to dream about what it’s like to hold a top-ranking job in the workforce.
NEW BRUNSWICK, NJ—Touting the over-the-counter product’s ability to effectively treat cold symptoms, pharmaceutical manufacturer Johnson & Johnson introduced Friday its new Sudafed 18-volt cordless Sinus Drill capable of providing immediate congestion relief.
OAK BROOK, IL—Calling the new menu item a cool, refreshing way for consumers to finish their meals, McDonald’s officials introduced the Spearmint After-Dinner Big Mac during a press event Tuesday at the company’s corporate headquarters.
SACRAMENTO, CA—Saying that entries would be accepted from the public until the April 4 due date, officials from the Sacramento Zoo launched a contest this week to name the baby of the zoo’s pregnant gift shop cashier, Ashley Munson.
LOS ANGELES—Saying they wanted the editorial staff at online media company Insightable to be creative and really play around with it, representatives from Suncoast Snackfoods reportedly emphasized Monday that, when creating the corporation’s new branded entertainment, the digital publisher should just have fun with the whole thing.
MUNICH—Expressing concern that they wouldn’t come up with anything good before the International Motor Show in September, concept car designers at BMW’s corporate headquarters admitted to reporters Thursday they have been struggling to think of cool new ways for their automobiles’ doors to open.
PHILADELPHIA—Praising the product as an effective and convenient means of helping individuals quit smoking, pharmaceutical manufacturer GlaxoSmithKline announced Wednesday the release of its new NicoDerm eye patch.
BAY LAKE, FL—Touting the new property’s wide variety of unique and imaginative attractions, representatives from the Walt Disney World Resort announced Monday the opening of Ordeal Kingdom, a new theme park specifically designed for full-scale family meltdowns.
SAN MATEO, CA—Warning of severe consequences if he didn’t see results, Pantheon Digital Consulting COO Daniel Abelson, 59, told employees Monday he wants a relaxed, friendly company culture implemented by the end of the week, sources within the organization confirmed.
WASHINGTON—In a ceremony at the White House this morning in which his work was praised for its unique contributions to the art of corporate communications, Coca-Cola marketing strategist Lawrence Shaffer was officially appointed as the new PR laureate of the United States, sources confirmed.
DEERFIELD, IL—Touting its foundational values of hard work, honesty, and integrity, drugstore giant Walgreens confirmed Wednesday it is proud of its origins as a small business that in today’s economy would absolutely never have been able to get off the ground.