Why Women's Professional Soccer Failed in the U.S.

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Why Women's Professional Soccer Failed in the U.S.

With the sad and unnecessary death of Women's Professional Soccer last week, there is no longer a professional standalone women's soccer league in the United States. Here are the main reasons why:

  • Most teams had fewer than one Hope Solo on their roster at any given time
  • Tried to establish teams in markets where women's soccer isn't traditionally watched, such as the United States
  • Turns out there are already web sites that stream video of kicking women that don't require a sham sports league organized as a cover
  • The shared vision of giving little girls strong, positive role models not actually shared by anyone
  • Missed the mark on the first maxim of sports business: Market to 18-39 year-old men with sad, empty lives
  • The few televised games the league managed to air were in competition with the ability to turn the TV off and go to sleep
  • Many of the best players chose a more lucrative career path, such as unemployment


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