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How To Invent A Popular Product

  • Ask yourself the ultimate question of any good inventor: Can you picture it on the clearance shelf at Brookstone?

  • Shout “I’ve got it!” seven to eight times per day and see where that leads you.

  • Test that your prototype is safe for consumer use by leaving it in a room with an unattended dunce and recording the results.

  • Before spending $130 on a patent, gather some honest feedback by posting your blueprints to social media.

  • If your product is not an instant success, don’t give up. Go back to the drawing board and figure out how to incorporate more cheese.

  • The next great innovation is waiting for you at the gas pump. Check out BP’s personality pumps here.

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