Nation Wonders How Ad Guys From Vitaminwater Do It
NEW YORK—Mere weeks after Vitaminwater launched its wildly popular “Make Boring Brilliant” ad campaign, Americans everywhere are reportedly at a loss to explain the ...
Today NOW! Offers 7UP TEN Chance For Fruitful Sponsorship
We invested $150,000 in this test sponsorship. We hope that you like it, 7UP TEN! Our producers tell us that our jobs depend on ...
Disastrous Ad Campaign Appeals To Basic Human Intelligence
LOS ANGELES—A new low was hit in advertising Thursday when an ad campaign appealing to basic human logic and rationality became the single-most money-losing ...
New Ad Urges Hipsters To Go To Applebee's Ironically
On Today Now!, a consumer expert shows Jim a new Applebee's commercial that urges young people to come and mock their restaurants.
General Mills Gives Honey Nut Cheerios Bee Intense Backstory Of Childhood Foster Home Abuse In Bizarre Rebranding Effort
MINNEAPOLIS—In an unsettling attempt to increase brand visibility and broaden its demographic appeal, the General Mills corporation unveiled a new backstory for its iconic ...
