What Up, This Is Ice Cube And Today, After Weeks Of Delays, I’m Going To Take You On A Ride Along

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Guide To The Characters Of ‘The Force Awakens’

The highly anticipated seventh episode in the ‘Star Wars’ series, ‘The Force Awakens,’ which will be released December 18, will feature several returning characters as well as a host of new ones. Here is a guide to the characters of ‘Star Wars: The Force Awakens.’

Robert De Niro Stunned To Learn Of Man Who Can Quote ‘Goodfellas’

‘Bring Him To Me,’ Actor Demands

NEW YORK—Immediately halting production on his latest project after hearing of the incredible talent, legendary actor Robert De Niro was reportedly stunned to learn Wednesday that Bayonne, NJ resident Eric Sullivan, 33, can quote the critically acclaimed 1990 Martin Scorsese film Goodfellas at length.

Timeline Of The James Bond Series

This week marks the release of the 24th film in the James Bond franchise, Spectre, featuring Daniel Craig in his fourth appearance as the British secret agent. Here are some notable moments from the film series’s 53-year history

Netflix To Temporarily Remove Every Movie Except ‘Hard Eight’

‘Everyone Should See It At Least Once,’ Company Says

LOS GATOS, CA—Saying that everyone, including all 65 million of its subscribers, really ought to see the film at least once, Netflix announced Tuesday that it will suspend all streaming content except Hard Eight for a full month.

Your Horoscopes — Week Of September 15, 2015

ARIES: Some things only become funny when you look back on them years later. Conversely, the events of next week will seem funny at the time, but as the years go by, society will gain sensitivity and learn to outgrow that sort of thing.

Your Horoscopes – Week of May 1, 2012

ARIES: You will experience unbounded happiness and success in every area of your life this week, unless of course there is something fundamentally and irreversibly wrong with you.

Your Horoscopes — Week Of August 18, 2015

ARIES: Your feeling of impending doom shall come to nothing again this week as the world continues to turn and your life goes on as normal. Perhaps you should consider feeling useless and stupid instead.

Highlights From ‘Go Set A Watchman’

Harper Lee’s buzzed-about new release, Go Set A Watchman, went on sale last week, taking the world by storm with its new investigations of Scout Finch as a grown woman and its divisive portrayal of her father, Atticus Finch, as a racist figure. Here are some highlights from the new book:

Leonardo DiCaprio Agrees To Donate It-Factor To Science

LOS ANGELES—Saying the gift would immeasurably improve their understanding of the ineffable quality that makes certain big-screen stars positively radiate, researchers at the University of California Los Angeles announced Tuesday that A-list actor Leonardo DiCaprio has agreed to donate his it-factor to science.

How Theaters Are Trying To Win Back Moviegoers

The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Comic-Con Survival Guide

San Diego Comic-Con is expected to draw more than 130,000 fans to Southern California this year to participate in cosplaying, attend panels, go to film screenings, and learn more about their favorite series. Here are some tips for surviving the four-day conference

Your Horoscopes — Week Of July 7, 2014

ARIES: Your belief that nothing can stop you will be tested this week by depression, procrastination, concrete barriers, dysentery, armed gunmen, and the unanimous passage of several laws targeted specifically at stopping you.

Disney Unveils First Virgin Princess

LOS ANGELES—In an effort to better reflect the diverse backgrounds and experiences of their audience, Disney officials this week introduced Lily of Hazelberry, the company’s first virgin princess.

Your Horoscopes — Week Of June 23, 2015

ARIES: The universe, in all its wisdom, has a plan for everyone. Strangely, you’re supposed to be the nun who holds up a distributor cap and winks while the Nazis try to start their car.

Your Horoscopes — Week Of June 9, 2015

ARIES: Your death next week will seem in­explicable until people remember the ill-advised 1985 “cross your heart and hope to die” pledge you made to be best friends with Jenny Bosben.

New Music Festival Just Large Empty Field To Do Drugs In

Declaring the event a rousing success so far, organizers confirmed more than 45,000 people turned out Wednesday for the first annual Cavalcade Folk and Roots Festival, a four-day gathering that consists solely of a big empty field to do drugs in.

Director Seeking Relatively Unknown Actress For Next Affair

LOS ANGELES—Saying that he’s going for a certain look and will know it when he sees it, feature film director Peter Hastings, 52, confirmed to reporters Wednesday that he hopes to find a relatively unknown actress for his next extramarital affair.

Your Horoscopes — Week Of May 26, 2015

ARIES: You’re not sure if your new mousetrap is better, but due to its horrifying use of liquefying blades, the world will beat a path to your door out of sheer morbid curiosity.

Famous Television Finales

The award-winning AMC series Mad Men ended its seven-season run on Sunday night and drew critical acclaim for its final episode, a conclusion that many felt was poignant and satisfying. Here are some other memorable TV finales across the years

Plan For Future Still Involves Drumming For Lifehouse

SOUTH BEND, IN—Fifteen years after first envisioning the path he hoped his professional life would take, local man Brent Gibbs is still planning his future around being the drummer for Los Angeles-based alternative rock band Lifehouse, sources confi...

Fox Revives ‘X-Files’: What To Expect

After months of speculation, Fox has announced that it is bringing back its hit ’90s TV show The X-Files, about a team of FBI special agents investigating unsolved cases about strange and paranormal phenomena, for at least six new episodes...

Your Horoscopes — Week Of March 24, 2015

ARIES: Your belief that everything happens for a reason may remain unshaken in the face of personal tragedy, but you'll certainly be upset when you find out the reason is "to get the Zodiac some chicks." 

Your Horoscopes — Week Of March 10, 2015

ARIES: As long as people don't look too long and the lights aren't too bright, no one will be able to see where they tried to fix your face from what will happen to it this coming Thursday. 

Nation Delighted As Many Famous People In Same Room Together

HOLLYWOOD—Expressing their immense personal satisfaction at the gathering appearing on their television screens, millions of Americans across the country were reportedly delighted Sunday night upon seeing many famous people in the same room together...
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Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage


  • How Theaters Are Trying To Win Back Moviegoers

    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:


What Up, This Is Ice Cube And Today, After Weeks Of Delays, I’m Going To Take You On A Ride Along

Yo, what up, it’s your boy Ice Cube, and today, after extensive delays on the part of Universal Pictures’ marketing department and a number of other setbacks, I’m about to take you on a ride along. So buckle up. It’s gonna be a wild ride.
In Ride Along, I play James Payton, a veteran police officer who keeps the peace on the mean streets of Atlanta. But you might already know that, as this movie was released in the United States on January 17, nearly three months ago. Apparently some wires got crossed between Universal and this website’s advertising department, which kept this slideshow from running when it was supposed to. Either way, why don’t you step into my ride and we can hit the streets.
Here’s my boy, Kevin Hart, one of the funniest guys I know. He plays Ben Barber, a nervous security guard who’s trying to marry my sister, and I show him a thing or two by taking him to get down and dirty on a real police ride along. Kevin was supposed to join me in doing this slideshow, but this fact never made it to his agent. Just another thing Universal screwed up. Guess I just got to do this thing solo.
We shot the whole thing on location in Atlanta, including this crazy shootout in the Underground Atlanta shopping center, where Kevin’s character and I get into a gunfight with members of a syndicate run by this thug named Omar. The most frustrating part about this whole process was that the slideshow was written and in the books months before the film’s release. But then Glen Laslow over at Universal corporate decided that it needed a “quick rewrite,” which meant that a bunch of producers sent in their own notes and this thing got reworked more times than I can count. I’m telling you, that gunfight’s gonna blow your mind. Some real Compton shit. Also, I still haven’t gotten paid for this slideshow cross-promotion yet. Not sure what the holdup is there.
Throughout the ride along, I’m trying to test Kevin’s character to see if he’s man enough to marry my sister. This scene should have been a piece of cake, but my boy KH kept cracking jokes and I couldn’t keep a straight face. By the way, we came up with what must have been hundreds of slides like this, but every single one of them had to be run up the flagpole to some studio exec. Meanwhile, the release date kept getting closer and we still didn’t have anything to show. Can’t say the communication was too good on Universal’s part.
This lil’ man stole the show when he ripped into Kevin’s character for being so short and scrawny, but whenever you have child actors there’s a lot of shit that needs to be in place, including a parent on set and other union stipulations, and so the slideshow got held up again while we were waiting for approval from the SAG-AFTRA people.
The thing is, I kept reaching out to Universal to make sure this slideshow was going to be done in time, but they never returned my calls. Finally, I decided to get in touch with the slideshow producers on the website’s end to see if they were going to hit the mark, but when I finally got through to their guy, he didn’t even know that they were running a slideshow in the first place. You can’t make this shit up. Oh yeah, this is a scene where I show Kevin’s character how to shoot a gun. That was a fun day on set.
This was another great scene in the movie. But listen to this: Apparently the Universal people were confused about the release date, so they didn’t reach out to the slideshow team until well into January. And then the people in charge of putting the slideshow online were under the impression that it was meant to promote Ride Along’s release on DVD, so the contracts just sat on the lawyer’s desk for weeks. Unbelievable, right? Anyway, working alongside a talented actor like Laurence Fishburne was a highlight for me. Guy’s a real pro. You know, hold up, all it would have taken was one phone call to straighten this whole slideshow thing out—just one. Can’t say I’m too happy with how any of this went down.
Our director for Ride Along was a man by the name of Tim Story; this movie wouldn’t have been nothing without him. After the release date passed and a slideshow failed to materialize, I assumed that the whole thing had been scrapped. But I found out last week that we were going to run it anyway, even though this thing isn’t even in theaters anymore. They really fucked this one up.
I want to reiterate that this slideshow should have been circulated no later than the week leading up to Ride Along’s release. This would have allowed a coordinated multi-platform promotional campaign to build buzz for the movie. Any halfway competent marketing team would have been able to achieve this, but apparently that was too much to ask. Anyway, hope you enjoyed this ride along. And be sure to check out the movie on Netflix or Blu-ray or whatever it’s on now.

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