adBlockCheck

Corporation Wants Media Company Making Branded Entertainment To Just Have Fun With It

Top Headlines

business

NicoDerm Introduces New Nicotine Eye Patch

PHILADELPHIA—Praising the product as an effective and convenient means of helping individuals quit smoking, pharmaceutical manufacturer GlaxoSmithKline announced Wednesday the release of its new NicoDerm eye patch.

Disney World Opens New Ordeal Kingdom For Family Meltdowns

BAY LAKE, FL—Touting the new property’s wide variety of unique and imaginative attractions, representatives from the Walt Disney World Resort announced Monday the opening of Ordeal Kingdom, a new theme park specifically designed for full-scale family meltdowns.

Boss Wants Friendly, Relaxed Company Culture In Place By Friday

SAN MATEO, CA—Warning of severe consequences if he didn’t see results, Pantheon Digital Consulting COO Daniel Abelson, 59, told employees Monday he wants a relaxed, friendly company culture implemented by the end of the week, sources within the organization confirmed.

Coca-Cola Marketing Strategist Named New United States PR Laureate

WASHINGTON—In a ceremony at the White House this morning in which his work was praised for its unique contributions to the art of corporate communications, Coca-Cola marketing strategist Lawrence Shaffer was officially appointed as the new PR laureate of the United States, sources confirmed.

Humanizing Detail Tacked Onto End Of New Board Member’s Bio

NEW YORK—In an effort to portray the recent appointee as something more than a lengthy list of job titles and academic credentials, the bio of new Brickell Capital board of directors member Michael G. Horvath reportedly featured a single humanizing detail tacked onto the very end, sources reported Tuesday.

Never-Before-Heard Buzzword Flying Around Office Can’t Be Good

‘Our Focus Is On Platforming,’ Executives Repeat

BROOKLYN, NY—Speculating that it could refer to some aspect of their website or possibly the sales or advertising department, employees at Convergence Media said Thursday that the word “platforming,” which executives have reportedly used numerous times over the past few weeks, can’t be good.

Best Buy Employee Wearing Different Colored Shirt For Some Reason

‘His Shirt Is Black,’ Confused Customers Say

FAIRFAX, VA—Eyeing the staff member with wariness and confusion, customers at the Fair City Mall Best Buy location confirmed Wednesday that one of the store’s employees was, for some reason, wearing a black shirt rather than a blue one like the rest of his coworkers.

Uber Vs. Taxis

The rise of on-demand car service Uber has been the subject of much scrutiny for its effects on existing local taxi services, with cities unsure how to regulate it and consumers debating which one to use. Here is a side-by-side comparison of these two modes of transportation

Taco Bell To Offer Discreet Purchasing Charged Under ‘TBfoodsLLC’

IRVINE, CA—Aiming to provide customers with an effective and easy way to consume their products free from judgment, Taco Bell officials announced Thursday that patrons at any of the fast food chain’s 5,600 locations will now be given the option to have their purchases appear inconspicuously on credit card and bank statements under the name “TBfoodsLLC.”

Netflix To Temporarily Remove Every Movie Except ‘Hard Eight’

‘Everyone Should See It At Least Once,’ Company Says

LOS GATOS, CA—Saying that everyone, including all 65 million of its subscribers, really ought to see the film at least once, Netflix announced Tuesday that it will suspend all streaming content except Hard Eight for a full month.
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Streaming

Corporation Wants Media Company Making Branded Entertainment To Just Have Fun With It

LOS ANGELES—Saying they wanted the editorial staff at online media company Insightable to be creative and really play around with it, representatives from Suncoast Snackfoods reportedly emphasized Monday that, when creating the corporation’s new branded entertainment, the digital publisher should just have fun with the whole thing. “We love your brand and everything that it produces, so we just want you to have a good time with this and come up with something that gets you excited,” said Suncoast advertising manager Steve Reynolds, assuring Insightable staffers that as long as they were happy with the concept they put together for a series of sponsored 90-second videos, his corporation would be happy, too. “Coming up with great, engaging ideas is what you do best, so we are just so thrilled to see what kind of exciting content you can create for our brand. If it’s something that you like and would share with your friends, it’ll be perfect for us.” At press time, Suncoast had rejected all 10 ideas submitted for their approval, returned them with heavy markups, and demanded that the next round of proposals all prominently feature the phrase “Sharp’n’Zesty Nacho Dippers.”

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close