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Corporation Wants Media Company Making Branded Entertainment To Just Have Fun With It

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Coca-Cola Marketing Strategist Named New United States PR Laureate

WASHINGTON—In a ceremony at the White House this morning in which his work was praised for its unique contributions to the art of corporate communications, Coca-Cola marketing strategist Lawrence Shaffer was officially appointed as the new PR laureate of the United States, sources confirmed.

Most Controversial Super Bowl Commercials

The commercials airing during the Super Bowl each year have become incredibly popular in their own right, and nearly every broadcast seems to include at least one ad met with criticism from audiences, media critics, and others.

Corporate America Shaken By Death Of Longtime Consumer

CHARLESTON, SC—Expressing shock and an immense sense of grief, numerous high-ranking figures across corporate America were reportedly left shaken Friday after learning of the sudden death of longtime consumer Arthur Henderson. Executives within the ...

ExxonMobil Swears It's Going To Start Taxes Early This Year

IRVING, TX—Hoping to avoid the "scraping and scrambling" it does every year, the ExxonMobil Corporation announced Tuesday that it has made a solemn promise to get moving on taxes early this year. "I swear, this time we are not going to be up all night on April 15," ExxonMobil chairman and CEO Lee R. Raymond said. "We're going to start sorting through those receipts from the Qatar and Malaysia production facilities the first weekend we have time. Wouldn't it be nice to get it done ahead of time for a change?" Raymond said he hasn't forgotten driving around at 10 p.m. looking for a gas station with a copy machine last year.

New Viacom Ad Tells Employees To Get Back To Work

NEW YORK—Viacom, the global media conglomerate that includes such properties as CBS, Paramount Pictures, MTV, Nickelodeon, UPN, Showtime, Blockbuster Video, and Simon and Schuster, began airing a TV ad Monday that orders its employees to get back to work. "Worker efficiency needed a little boost," said Viacom CEO Sumner Redstone. "But instead of sending an e-mail to everyone at all of our subsidiaries, we just televised a 'Look alive, people' warning during Ricki Lake." The 30-second spot also included a reminder that discussion of Super Bowl pools should occur at breaks only.

Immigrant Workers Vs. Wal-Mart

Hundreds of undocumented immigrants have filed a discrimination and exploitation lawsuit against Wal-Mart. What are the workers' complaints?
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  • How Theaters Are Trying To Win Back Moviegoers

    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Corporation Wants Media Company Making Branded Entertainment To Just Have Fun With It

LOS ANGELES—Saying they wanted the editorial staff at online media company Insightable to be creative and really play around with it, representatives from Suncoast Snackfoods reportedly emphasized Monday that, when creating the corporation’s new branded entertainment, the digital publisher should just have fun with the whole thing. “We love your brand and everything that it produces, so we just want you to have a good time with this and come up with something that gets you excited,” said Suncoast advertising manager Steve Reynolds, assuring Insightable staffers that as long as they were happy with the concept they put together for a series of sponsored 90-second videos, his corporation would be happy, too. “Coming up with great, engaging ideas is what you do best, so we are just so thrilled to see what kind of exciting content you can create for our brand. If it’s something that you like and would share with your friends, it’ll be perfect for us.” At press time, Suncoast had rejected all 10 ideas submitted for their approval, returned them with heavy markups, and demanded that the next round of proposals all prominently feature the phrase “Sharp’n’Zesty Nacho Dippers.”

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